Tuesday, 18 July 2023

The Return of Zellers

Zellers is returning in The Bay, including in Lethbridge.
Source: https://www.newswire.ca/
(May be subject to copyright)
“So you have to go into The Bay to go to Zellers?”

That was my spouse’s reaction today when I brought up the subject of Zellers re-opening, including a location in Lethbridge.

Granted, it is not a return to the actual Zellers, but what is being called a pop-up store.

Yet for someone as nostalgic as I am, I sure am willing to give it a look.

After all, Zellers was part of the shopping experience in Lethbridge in the 1980s.

Looking back
This is the first time I can think of when I am writing an actual follow-up post. My experiences with Zellers in the 1980s were well documented back when Zellers went quietly into that good night – or so I thought.

It was located on Mayor Magrath Drive, which was not part of our regular shopping route. It would migrate to North Lethbridge in the former Centre Village Mall, which had been home to Simpson Sears.

Then, it closed, with some of the Zellers assets bought up by Target to establish a beach front in Canada. That also did not work, where it was attempted and Target stores also closed. That did not matter in Lethbridge where Zellers closed and was replaced by nothing.

However, that has changed.

Looking ahead
Lethbridge has been announced as one of the locations for the return of Zellers, set to open on August 11. It will be within the Hudson’s Bay but the company said pop-ups will showcase a curated assortment of quality, value and design-led Zellers merchandise and a bite-sized taste of Zellers.

Parting thoughts
Everything old is new again, and there is a market for nostalgia, whether it is vinyl records, old television shows, or stores.

It was sad to see Zellers close in 2013, joining other Canadian and Lethbridge stores in the dust bin of time such as Woolworth’s, Kresge’s, Eaton’s, Woolco, and Simpson Sears.

Although it is not a full-fledged Zellers, it is nice to see the brand is back, even if it is a curated, bite-sized taste.

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